Lawn Care Business Professionals. Running a lawn care business requires you to stay active online to keep your customers engaged. We know because we’re lawn care pros too and we run a successful lawn and landscape business here in Dallas, TX.
If you’re not blogging, start. Keeping a blog is a great tool to both educate your audience and keep your clients informed of your most important achievements. Many of our clients hire us to take care of their lawn care needs. With that being said there are lots of clients that enjoy working in the yard themselves and your blog is your opportunity to share tips with them to help them along their journey. Here’s a few tips to help you optimize your blog and keep your clients (and future clients) engaged on your website.
USE QUALITY IMAGES
Having good photography is what starts the process for engaging your readers. In the blogging world your book is judged by it’s cover whether you like it or not. So, take good photos on your jobsites. Make sure your lens is clean, you’re not looking directly into the sun, and frame your images so they’re appealing.
IMPORTANT BLOG FORMATTING TIPS
While there are many important things to consider when building your lawn care professional blog there are a few non-negotiable items to focus on when getting started.
- Include a Search Bar
- Display Recent Posts
- Use Blog Tags
- Include Social Media Links
ALWAYS INCLUDE CATEGORIES
By including categories, both your readers and search engines see your categories. This is VERY important for search engines to index your blog and help you on your SEO journey.
We're here to help
If you don’t know where to start or need help with your lawn care business blog just reach out. The Lawn Pro Marketing team would be happy to share some insightful tips to help you make your lawn & landscape blog a success!
Focus on the Important
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!