new customers

Search engine optimization (SEO) is the process of improving the ranking of a website on search engines like Google.

This can be done through a variety of tactics, including on-page optimization, off-page optimization, and technical optimization.

For a lawn company, it is important to prioritize SEO in order to attract more potential customers to your website and ultimately grow your business.

Tips for how to rank higher for lawn company SEO:

• Conduct keyword research: The first step in any lawn care SEO strategy is to identify the keywords that potential customers are using to search for lawn care services. To do this, you can use a keyword research tool like Google’s Keyword Planner or Ahrefs. Look for long-tail keywords that are specific to your services, such as “lawn mowing service in [city]” or “residential lawn care [state]”. These keywords will be more targeted and have less competition than more general terms like “lawn care”.
• Optimize your website’s content: Once you have identified your target keywords, it’s important to include them in the content of your website. Make sure to use your keywords in the titles, headings, and body of your web pages. You should also include them in your meta titles and descriptions, as these are used by search engines to understand the content of your website. In addition to using your keywords, it’s important to have high-quality, informative content that provides value to your potential customers.
• Use header tags: Header tags (H1, H2, etc.) are used to structure the content of your web pages and make it easier for search engines to understand the hierarchy of your content. Use your target keywords in your H1 and H2 tags, as these will be given more weight by search engines.
• Optimize your website’s technical elements: There are several technical elements of your website that can impact its SEO ranking. These include the loading speed of your web pages, the use of alt tags for images, and the presence of a sitemap. You can use tools like Google’s PageSpeed Insights to identify any technical issues with your website and make the necessary changes to improve its performance.
• Build high-quality backlinks: Backlinks are links from other websites that point to your website. These are important for lawn care SEO because they signal to search engines that your website is trustworthy and authoritative. To build high-quality backlinks, you can reach out to other websites in your industry and offer to write guest posts or contribute content. You can also look for opportunities to get featured in industry publications or directories.  Learn more about building backlinks.
• Optimize your website for local SEO: If you are a local lawn care company, it’s important to optimize your website for local SEO. This means including your location in your website’s content and using local keywords in your titles and headings. You should also create a Google My Business listing and ensure that your business is listed on other local directories like Yelp and Yellow Pages.
• Use social media: In addition to your website, you should also use social media platforms to promote your lawn care business. This can help drive traffic to your website and improve your overall SEO ranking. You can use platforms like Facebook, Twitter, and Instagram to share updates about your business, interact with potential customers, and showcase your services.

By following these tips, you can improve your lawn company’s SEO ranking and attract more potential customers to your website.

It’s important to be consistent and patient, as SEO is a long-term strategy and it can take time to see results.

However, by investing in SEO, you can ultimately grow your business and reach a wider audience.

Contact us when you need support

Check out our SEO Packages and Website Packages or reach out to our team should you need any additional support, lawn care marketing tips, or guidance to help you build, optimize, or promote your lawn & landscape business.

If you own a lawn care or landscaping business, hiring a marketing company can be a great way to reach new customers and grow your business.

A good marketing company will have the skills and experience to create and implement a successful marketing plan that will help your business stand out in a crowded market.

In this article, we’ll discuss some important considerations when hiring a lawn care marketing company, including what to look for in a marketing partner, how to find the right fit for your business, and what to expect in terms of costs and timelines.

First and foremost, it’s important to have clear goals in mind when hiring a marketing company.

Do you want to increase leads and sales?

Are you looking to improve your online presence and attract more customers through your website and social media channels?

Or perhaps you want to focus on building brand awareness and establishing your business as a leader in your local market. Whatever your goals may be, it’s important to communicate them to the marketing company you’re considering working with.

This will help them understand your needs and create a customized marketing plan that meets your specific goals.

When looking for a lawn care marketing company, it’s important to do your research and consider the following factors:

• Experience and expertise: Look for a company with a proven track record in the lawn care or landscaping industry. They should have experience working with businesses like yours and understand the unique challenges and opportunities you face.
• Services offered: Make sure the company you choose offers the marketing services you need. This may include website design, social media management, content creation, email marketing, and more.
• Case studies and testimonials: Look for companies that have a strong portfolio of work and are willing to share case studies and testimonials from past clients. This can give you a sense of their capabilities and the results they’ve achieved for other businesses.
• Pricing and contract terms: Be sure to discuss pricing and contract terms upfront to avoid any surprises later on. It’s important to have a clear understanding of what services are included in the price, as well as any additional fees that may be incurred.
• Communication and collaboration: It’s important to work with a marketing company that is responsive, transparent, and easy to communicate with. You’ll be working closely with them to achieve your marketing goals, so it’s crucial that you have a strong working relationship.

One of the best ways to find a reputable lawn care marketing company is through word-of-mouth referrals.

Ask other business owners in your network if they have any recommendations or if they’ve had any particularly positive or negative experiences with marketing companies in the past.

You can also search online for marketing companies that specialize in the lawn care or landscaping industry and read reviews from past clients.

Schedule a Consult

Once you’ve narrowed down your list of potential marketing partners, it’s a good idea to schedule a consultation with each company.

This will give you the opportunity to discuss your goals and get a sense of their approach to marketing.

It’s also a good idea to ask for references from past clients and to review their portfolio of work.

What’s The Cost?

In terms of costs, the price of a marketing campaign will vary depending on the services you need and the size of your business.

Smaller lawn care businesses may be able to get by with a basic marketing package that includes a website, social media management, and email marketing, while larger businesses may need more extensive services such as content creation, search engine optimization (SEO), and pay-per-click (PPC) advertising.

In general, you can expect to pay anywhere from a few hundred to a few thousand dollars per month for marketing services.

Be Patient

It’s also important to keep in mind that marketing is an ongoing process , and the results of your campaign may not be immediately apparent.

It can take time for your marketing efforts to bear fruit, so it’s important to have patience and be willing to make adjustments as needed.

It’s also a good idea to set benchmarks and regularly review your progress with your marketing company to ensure that you’re on track to achieve your goals.

In Conclusion

Overall, hiring a lawn care marketing company can be a valuable investment for your business.

With the right partner, you can increase leads, sales, and brand awareness, and grow your business in a competitive market.

By considering factors such as experience, services offered, pricing, and communication, you can find the right marketing company to help you achieve your goals and take your business to the next level.

Contact us when you need support

Check out our SEO Packages and Website Packages or reach out to our team should you need any additional support, lawn care marketing tips, or guidance to help you build, optimize, or promote your lawn & landscape business.

Starting a lawn care business can be a rewarding and lucrative endeavor, but it can also be challenging.

One of the biggest challenges is finding and retaining customers.

In this article, we will explore some strategies for how to get 100 lawn care customers and keep them coming back.

Develop a strong brand identity

Before you can start attracting customers, you need to define what your business is all about. This includes creating a unique brand identity that sets you apart from the competition.

Your brand identity should include a logo, color scheme, and tone of voice that reflects the values and personality of your business.

Create a professional website

In today’s digital age, having a professional website is essential for any business.

A professional website allows potential customers to learn more about your company, view your services and pricing, and contact you for more information.

Your website should be visually appealing, easy to navigate, and provide all the information that potential customers need to make a decision. 

Click here to read an article about tips on how to start a lawn business website.

Utilize social media

Social media is a powerful tool for promoting your lawn care business.

By creating profiles on platforms like Facebook, Instagram, and Twitter, you can reach a wider audience and showcase your work to potential customers.

Be sure to post regularly and interact with your followers to build a strong online presence. LPM offers social media management packages if you don’t have the time to handle the task yourself. 

The LPM blog has several articles related to social media promotion techniques for the DIY lawn pros.

Network with other local businesses

Networking with other local businesses can be a great way to find new customers.

Consider partnering with landscaping companies, home improvement stores, or other businesses that serve a similar customer base.

You can also join local business associations or chambers of commerce to meet potential clients and make connections in the community.

Offer competitive pricing

Pricing is an important factor for many customers when choosing a lawn care provider.

Make sure to research the prices of other local lawn care businesses and offer competitive rates that are fair to both you and your customers.

Be sure to clearly communicate your pricing and any discounts or promotions you may offer.

Provide excellent customer service

Customer service is key to building a successful lawn care business. Make sure to always be prompt, courteous, and professional when interacting with customers.

You should also be responsive to their needs and concerns, and go above and beyond to ensure that they are satisfied with your services.

Seek out repeat business

Once you have a customer, it’s important to work hard to keep them coming back.

Follow up with customers after you complete a job to ensure that they are satisfied, and offer loyalty programs or special promotions to encourage repeat business.

You can also ask for referrals and offer incentives for customers who refer new business to your company. 

Click here for an article on how to get more lawn care referrals.

Use online review sites

Online review sites like Yelp and Google My Business are an important tool for attracting new customers.

Encourage satisfied customers to leave positive reviews on these sites, as potential customers are likely to check them before deciding to hire your company.

Respond to any negative reviews in a timely and professional manner to show that you care about customer satisfaction.

Offer a variety of services

In addition to traditional lawn care services, consider offering additional services like landscape design, tree and shrub care, or irrigation system installation.

This can help you attract a wider range of customers and provide a more comprehensive range of services.

Advertise your business

Finally, don’t be afraid to advertise your business to get the word out.

You can use traditional advertising methods like flyers, billboards, and radio ads, or consider online advertising through platforms like Google AdWords or social media advertising. 

While paid advertising can be useful, the team here at LPM focuses specifically on organic resources to keep advertising costs low and drive traffic, as paid advertising can be become costly rather quick.

By following these strategies, you can effectively attract and retain 100 lawn care customers and build a successful business

Contact us when you need support

Check out our SEO Packages and Website Packages or reach out to our team should you need any additional support, lawn care marketing tips, or guidance to help you build, optimize, or promote your lawn & landscape business.