A landscaper’s website should be designed to help them attract new customers and keep their existing ones coming back. Read on to discover some tips for creating a great site. Landscapers often need to create websites that will help them attract new clients and retain current ones. This article provides some helpful tips for designing a successful site.
Choose a Theme That Works with Your Brand
It’s important to choose a theme that works well with your brand. If you’re a professional landscaper, then you probably want to use a design that reflects your professionalism. On the other hand, if you’re just starting out as a landscaper, you might want to go with something more casual.
Create an About Page
You should also consider adding an “about us” section to your website. This will give potential clients a chance to learn more about who you are and what makes you different from other companies. Include details such as your company name, address, phone number, email address, and any special services you offer.
Add Photos of Your Work
People love looking at photos of beautiful landscapes, flowers, and other natural sights. They also enjoy seeing pictures of things they might not normally notice, such as a tree with leaves falling off or a bird sitting on a branch. Adding photos of your work will make your website more attractive to potential clients.
Include Social Media Links
If you use social media sites like Facebook, Twitter, Instagram, Pinterest, etc., then you need to add links to those pages on your website. This helps people who follow you on these platforms find your website when they search for you online. EcoMow Lawn & Landscape uses an embedded Instagram feed in their gallery to keep content fresh for their audience.
Include Contact Information
Make sure your contact information is easy to find. If you use Google Analytics, you can easily see where people are clicking on your website. Look at the top right corner of your screen and click on “View Site Map.” Then, scroll down until you see the link to your contact information.
Content Is Only Good If Buyers Can Find It
Search Engine Optimization (SEO) is an important component of marketing your website. Without the right keywords, image alt tags, relevant content your audience likely doesn’t even know you’re out there. Hiring a consulting firm to handle your SEO might be the best solution so you can focus on your work and taking great photos of your finished projects.