Lawn Care Marketing Strategies – How To Grow Your Business With Social Media
The Lawn Pro Marketing team is dedicated to helping lawn care businesses succeed online through dynamic website development and social media. We provide free resources, articles, and guides to help lawn care professionals build their online presence. Our goal is to help lawn care professionals become better marketers so they can increase sales and profits.
1. Set Social Media Marketing Goals
Social media goals are a great way to track your progress and help you stay focused on the right strategies.
It’s good practice to create a spreadsheet with these basic goals in mind:
Weekly goals – Number of posts, interactions, likes, follows, reposts, etc
Examples of goals might look like:
5 Facebook posts per week
20 Facebook shares per month
5 Instagram project posts per week
30 Instagram follows per month
Keep track of your goals. Write them down! Don’t be afraid to re-evaluate your goals after you get started. Often you’ll learn your goals will change as you continue to evolve your lawn care business. There are many tools available online for tracking goals as well but, a good old fashioned spreadsheet is a great place to start.
2. Choose Your Social Channels
There are many social media channels to market your lawn business. The Lawn Pro Marketing team recommends getting comfortable with the following 4 social channels before you get too far ahead of yourself.
Facebook – The gold standard for marketing your lawn care business.
Instagram – Very easy to post quick photos of completed landscaping projects and team photos
Twitter – Great resource for your lawn business to interact with other companies
LInkedIn – Credibility speaks volumes and having a LinkedIn page for your company shows you’re serious about promoting your business.
3. Post Good Content
The problem most lawn businesses have on social media is they try sell their lawn services in every post. Don’t do it!
It’s important to know that people buy from people they trust, and you need to establish your credibility before you start asking for business. Sharing your knowledge of the lawn care business with the community is a more effective tool that will eventually bring the clients organically.
Keep these two things in mind when you’re posting about your lawn business on social media:
Provide Value – There’s a balance between value and selling. Be mindful of it.
Keep your content relevant – Stay on topic with your posts and be strategic.
We recommend posting on facebook 5-7 times per week and no more than 1-2 times per day on Instagram
Here are some examples of relevant lawn related posts your clients care about:
Lawn Care Tips
New Employee Intros
Completed Project Photos Before/After
Award & Achievements
The more relevant content you post the more your customers will engage with you. The Lawn Pro Marketing team recommends keeping your post short with no more than 1-2 sentences in each post.
4. Additional Social Media Tips
Use Video if possible (short video clips can be very effective)
Take and Share Quality Photos Only (High quality photos make all the difference)
Use Hashtags (Study the competition and see what hashtags they’re using)
Share Giveaways & Special Promotions
Have Fun with it!
As always, please feel free to reach out to the Lawn Pro Marketing team if you need any additional support or guidance to help you promote your lawn & landscape business on Social Media.