Lawn Care SEO Tips for Small Businesses
The Lawn Pro Marketing team would like to share some simple SEO tips that will help you rank higher in search engines for lawn care related keywords. Please feel free to check out our SEO Packages or reach out to our team so that we can help you get started if you’re struggling with SEO for your lawn or landscape business website.
While this is not a comprehensive guide, it will help you to better increase your Google rankings. Before you get started make sure you’ve got your Google Search property set up so you can understand keywords that are currently being used to find your lawn care business website.
Also, it’s VERY important to study what keywords the competition is using to bring traffic to their site. This level of insight will help you determine keywords you can use in your content to increase your search results.
Create a website with a blog
A website with a blog is an excellent way to build authority and credibility online. It also helps you establish yourself as an expert in your field. If you’re looking to start a business, having a website with a blog is one of the first things you should do. The Lawn Pro Marketing team recommends adding at least one new blog post per week.
Add relevant pages to your site
You can add more pages to your site by using Google’s Structured Data Markup Tool. This will help search engines understand what each page is about. To use the tool, go to the URL of any page on your site and click “Add structured data.” Then, enter the title, description, and other details into the fields provided.
If the above is a bit too complicated, just stick writing content that is relevant to the services your lawn care company offers and valuable information you’d like to share with those browsing your site.
Write unique content
If you’re writing about a subject that isn’t very popular, then you’ll need to write unique content. Unique content means something that hasn’t been written before. It’s not just about being original; it’s also about being informative and interesting.
In order to build links, you need to do two things:
1) Create high quality content
2) Promote that content through social media channels.
The Lawn Pro Marketing team recommends getting started by posting your newly published content on Facebook, Instagram, and Twitter. If you have experience with LinkedIn we recommend sharing your content there as a professional resource.
Promote your site
If you’re looking to promote your website, there are several ways to go about doing so. The Lawn Pro Marketing team specializes in organic content building which can take search engines longer to index but is much more cost effective for startup companies.
If Budget is a non-issue, you can use paid advertising platforms like Google AdWords, Facebook Ads, and Bing Ads. Or, you can try using free tools like Twitter Cards, Shareaholic, and Open Graph.
The most important thing you can do to build site visitors is stay diligent and always be posting fresh content for your audience. LPM offers social media management packages to keep your scheduled content in front of viewers.
As always, please feel free to reach out to the Lawn Pro Marketing team if you need any additional support or guidance to help you promote your lawn & landscape business on Social Media