Lawn Care Business Marketing Tips

Identify your target audience

Who are the people most likely to need your lawn care services? This could include homeowners, property managers, and commercial businesses. The team here at LPM would like to share some valuable lawn care marketing tips for your business.

There are many different people and organizations that may need lawn care services. Some examples include:

• Homeowners: Homeowners are the most common customers for lawn care services. They may need regular lawn maintenance, such as mowing, trimming, and fertilizing, to keep their lawns looking healthy and beautiful.
• Property managers: Property managers, such as those who manage apartment buildings or office complexes, may need lawn care services to maintain the grounds of their properties. This could include services like mowing, edging, and landscaping.
• Commercial businesses: Commercial businesses, such as hotels, restaurants, and retail stores, may need lawn care services to maintain the grounds of their properties and create a positive first impression for customers.
• Landscaping companies: Landscaping companies may subcontract with lawn care companies to provide specialized services, such as aeration or overseeding, to their customers.
• Homeowners’ associations: Homeowners’ associations may contract with a lawn care company to provide services to the common areas of a neighborhood or community. This could include mowing, trimming, and landscaping for common areas like parks, playgrounds, and walking paths.

By identifying your target audience and tailoring your services to meet their needs, you can build a successful lawn care business.

Create a professional website

Your lawn care marketing website should include information about your services, pricing, and customer testimonials. It should also have a clear call to action, such as a phone number or contact form, to encourage potential customers to get in touch with you.

A good lawn care website should be professional, easy to navigate, and informative. Here are some key elements that a good lawn care website should include:

• A clear and attractive design: The design of your website should be visually appealing and reflect the professional nature of your business. Use high-quality photos and graphics to showcase your work and make your website stand out.
• Easy navigation: Make it easy for visitors to find the information they’re looking for on your website. Use clear and intuitive navigation, with well-organized menus and drop-down lists to make it easy for people to browse your site.
• Information about your services: Include detailed information about the lawn care services you offer, including pricing and any special promotions or packages you may have. Be sure to highlight the benefits of your services and what sets you apart from your competition.
• Customer testimonials: Include customer testimonials on your website to build trust and credibility with potential customers. Testimonials can be in the form of written reviews, ratings, or even videos of satisfied customers talking about their experience with your business.
• A call to action: Your website should have a clear call to action, such as a phone number or contact form, to encourage visitors to get in touch with you. Make it easy for people to request a quote or schedule a service, and be sure to include your contact information on every page of your website.
• Social media links: Include links to your social media accounts on your website, so that visitors can easily follow you and stay up-to-date with your latest news and offers.

A good lawn care website should effectively showcase your services and encourage visitors to take action and contact you for more information.

Use social media

Social media platforms like Facebook and Instagram can be a great way to connect with potential customers and showcase your work. Post regular updates and photos of your team in action to build trust and credibility.  Here are some lawn care marketing tips to help you with your social media journey.

To advertise lawn care services on social media, you can use a combination of paid and organic (unpaid) strategies. Here are some tips:

• Paid advertising: Use paid advertising on social media platforms like Facebook, Instagram, and LinkedIn to reach a targeted audience. You can create ads that promote your services and target them to people in your area who are likely to be interested in lawn care. This can be a cost-effective way to reach a large number of potential customers quickly.
• Organic content: Use organic content, such as posts and photos, to showcase your work and engage with your audience. Share photos of your team in action, before-and-after photos of your clients’ lawns, and tips and advice for maintaining a healthy lawn. Encourage your followers to share your content and tag their friends who may be interested in your services.
• Hashtags: Use relevant hashtags in your posts to make them more discoverable. For example, you could use hashtags like #lawncare, #greenthumb, and #landscaping to reach people who are interested in those topics.
• Customer reviews and testimonials: Ask your satisfied customers to leave reviews and testimonials on your social media pages and website. These can help build trust and credibility with potential customers.
• Contests and giveaways: Consider running contests or giveaways on social media to engage with your audience and attract new followers. For example, you could offer a free lawn care package to a lucky winner who shares your post and tags their friends.

The key to advertising lawn care services on social media is to be consistent, engaging, and professional. By sharing valuable content and interacting with your audience, you can build a strong online presence and attract new customers.

Offer a discount or special promotion

Consider offering a discount for first-time customers or a seasonal promotion to encourage people to try your services.

An example of a special promotion could be offering a discount on a lawn care package. For instance, a lawn care business could offer a discount of 10% off the regular price for a package that includes mowing, edging, and fertilization for the first three months of service. Another example could be offering a free service, such as aeration or overseeding, with the purchase of a regular lawn care package.

Special promotions can be a great way to attract new customers and generate buzz for your business.

Ask for referrals

Don’t be afraid to ask your satisfied customers to refer you to their friends and neighbors. Word-of-mouth marketing can be one of the most effective ways to grow your business.

Use local advertising

Consider placing ads in local newspapers, on billboards, or on radio or TV stations to reach a wider audience.  Here are some lawn care marketing tips to help you with advertising.

Good local advertising is advertising that is targeted to a specific geographic area and designed to reach potential customers in that area. There are many different ways to advertise locally, including:

• Print advertising: Print advertising can include ads in local newspapers, magazines, or community newsletters. These ads can be effective for reaching a specific audience, but can be expensive and may not be as effective as other forms of advertising.
• Radio and TV advertising: Radio and TV advertising can be a great way to reach a large audience in a specific geographic area. You can use local radio or TV stations to advertise your services and target your ads to specific times and programs that are likely to be listened to or watched by your target audience.
• Outdoor advertising: Outdoor advertising includes signs, banners, and billboards. These can be effective for reaching people who are out and about in your local area, but can be expensive and may not be suitable for every business.
• Online advertising: Online advertising can be a cost-effective way to reach a targeted audience locally. You can use platforms like Google Ads or Facebook Ads to create ads that are only shown to people in your geographic area who are likely to be interested in your services.

Good local advertising should reach the right people at the right time and encourage them to take action and contact your business.

Join local business organizations

Consider joining your local chamber of commerce or other business organizations to network with other professionals for lawn care marketing tips and potentially find new customers.

There are several organizations that focus on lawn care and related topics. Here are a few examples:

• Professional Lawn Care Association of America (PLCAA): The PLCAA is a national trade association for lawn care professionals. The organization provides training, resources, and networking opportunities for its members, and advocates for the lawn care industry at the national level.
• National Association of Landscape Professionals (NALP): The NALP is a professional association for landscape and lawn care companies. The organization provides education and training, industry research, and networking opportunities for its members.
• Turfgrass Producers International (TPI): TPI is a professional association for turfgrass producers, including sod farmers and turfgrass seed growers. The organization provides resources, education, and advocacy for its members.
• Lawn Institute: The Lawn Institute is a nonprofit organization that provides resources, research, and education on lawn care and turfgrass management. The organization also offers certification programs for lawn care professionals.

Joining one of these organizations can be a great way to connect with other professionals in the lawn care industry and stay up-to-date with the latest trends and best practices.

Invest in professional marketing materials

Invest in high-quality business cards, brochures, and other marketing materials to give to potential customers and leave behind after meetings.

Some good marketing materials for a lawn care business could include:

• Business cards: Business cards are a must-have for any professional. They should include your name, business name, contact information, and any relevant logos or graphics.
• Brochures: Brochures are a great way to provide potential customers with detailed information about your services and pricing. They should be well-designed and easy to read, with clear and compelling content.
• Flyers: Flyers are a cost-effective way to promote your business to a wide audience. You can distribute them door-to-door or at local events, or leave them at local businesses that may be interested in your services.
• Postcards: Postcards are a convenient and eye-catching way to remind potential customers about your services. You can mail them to a targeted list of potential customers, or leave them at local businesses as a reminder of your services.
• Signs and banners: Signs and banners are a great way to promote your business and attract attention at local events or in high-traffic areas. You can use them to advertise special promotions or showcase your services in a visual way.

The key is to create marketing materials that are professional, informative, and eye-catching. They should effectively promote your services and encourage potential customers to get in touch with you.

Check out our SEO Packages or reach out to our team so that we can help you get started if you’re struggling with SEO for your lawn or landscape business website.

As always, please feel free to reach out to the Lawn Pro Marketing team if you need any additional support, lawn care marketing tips, or guidance to help you promote your lawn & landscape business on Social Media