The Lawn Pro Marketing team would like to share some simple SEO tips that will help you rank higher in search engines for lawn care related keywords. Please feel free to check out our SEO Packages or reach out to our team so that we can help you get started if you’re struggling with SEO for your lawn or landscape business website.
While this is not a comprehensive guide, it will help you to better increase your Google rankings. Before you get started make sure you’ve got your Google Search property set up so you can understand keywords that are currently being used to find your lawn care business website.
Also, it’s VERY important to study what keywords the competition is using to bring traffic to their site. This level of insight will help you determine keywords you can use in your content to increase your search results.
Create a website with a blog
A website with a blog is an excellent way to build authority and credibility online. It also helps you establish yourself as an expert in your field. If you’re looking to start a business, having a website with a blog is one of the first things you should do. The Lawn Pro Marketing team recommends adding at least one new blog post per week.
Add relevant pages to your site
You can add more pages to your site by using Google’s Structured Data Markup Tool. This will help search engines understand what each page is about. To use the tool, go to the URL of any page on your site and click “Add structured data.” Then, enter the title, description, and other details into the fields provided.
If the above is a bit too complicated, just stick writing content that is relevant to the services your lawn care company offers and valuable information you’d like to share with those browsing your site.
Write unique content
If you’re writing about a subject that isn’t very popular, then you’ll need to write unique content. Unique content means something that hasn’t been written before. It’s not just about being original; it’s also about being informative and interesting.
In order to build links, you need to do two things:
1) Create high quality content
2) Promote that content through social media channels.
The Lawn Pro Marketing team recommends getting started by posting your newly published content on Facebook, Instagram, and Twitter. If you have experience with LinkedIn we recommend sharing your content there as a professional resource.
Promote your site
If you’re looking to promote your website, there are several ways to go about doing so. The Lawn Pro Marketing team specializes in organic content building which can take search engines longer to index but is much more cost effective for startup companies.
If Budget is a non-issue, you can use paid advertising platforms like Google AdWords, Facebook Ads, and Bing Ads. Or, you can try using free tools like Twitter Cards, Shareaholic, and Open Graph.
The most important thing you can do to build site visitors is stay diligent and always be posting fresh content for your audience. LPM offers social media management packages to keep your scheduled content in front of viewers.
As always, please feel free to reach out to the Lawn Pro Marketing team if you need any additional support or guidance to help you promote your lawn & landscape business on Social Media
Lawn Care Marketing Strategies – How To Grow Your Business With Social Media
The Lawn Pro Marketing team is dedicated to helping lawn care businesses succeed online through dynamic website development and social media. We provide free resources, articles, and guides to help lawn care professionals build their online presence. Our goal is to help lawn care professionals become better marketers so they can increase sales and profits.
1. Set Social Media Marketing Goals
Social media goals are a great way to track your progress and help you stay focused on the right strategies.
It’s good practice to create a spreadsheet with these basic goals in mind:
- Weekly goals – Number of posts, interactions, likes, follows, reposts, etc
- Monthly goals
- Quarterly goals
- Annual goals
Examples of goals might look like:
- 5 Facebook posts per week
- 20 Facebook shares per month
- 5 Instagram project posts per week
- 30 Instagram follows per month
Keep track of your goals. Write them down! Don’t be afraid to re-evaluate your goals after you get started. Often you’ll learn your goals will change as you continue to evolve your lawn care business. There are many tools available online for tracking goals as well but, a good old fashioned spreadsheet is a great place to start.
2. Choose Your Social Channels
There are many social media channels to market your lawn business. The Lawn Pro Marketing team recommends getting comfortable with the following 4 social channels before you get too far ahead of yourself.
- Facebook – The gold standard for marketing your lawn care business.
- Instagram – Very easy to post quick photos of completed landscaping projects and team photos
- Twitter – Great resource for your lawn business to interact with other companies
- LInkedIn – Credibility speaks volumes and having a LinkedIn page for your company shows you’re serious about promoting your business.
3. Post Good Content
The problem most lawn businesses have on social media is they try sell their lawn services in every post. Don’t do it!
It’s important to know that people buy from people they trust, and you need to establish your credibility before you start asking for business. Sharing your knowledge of the lawn care business with the community is a more effective tool that will eventually bring the clients organically.
Keep these two things in mind when you’re posting about your lawn business on social media:
- Provide Value – There’s a balance between value and selling. Be mindful of it.
- Keep your content relevant – Stay on topic with your posts and be strategic.
We recommend posting on facebook 5-7 times per week and no more than 1-2 times per day on Instagram
Here are some examples of relevant lawn related posts your clients care about:
- Lawn Care Tips
- Company News
- Customer Reviews/Testimonials
- New Employee Intros
- Completed Project Photos Before/After
- Award & Achievements
The more relevant content you post the more your customers will engage with you. The Lawn Pro Marketing team recommends keeping your post short with no more than 1-2 sentences in each post.
4. Additional Social Media Tips
- Use Video if possible (short video clips can be very effective)
- Take and Share Quality Photos Only (High quality photos make all the difference)
- Use Hashtags (Study the competition and see what hashtags they’re using)
- Share Giveaways & Special Promotions
- Have Fun with it!
As always, please feel free to reach out to the Lawn Pro Marketing team if you need any additional support or guidance to help you promote your lawn & landscape business on Social Media.
Lawn Care Business Professionals. Running a lawn care business requires you to stay active online to keep your customers engaged. We know because we’re lawn care pros too and we run a successful lawn and landscape business here in Dallas, TX.
If you’re not blogging, start. Keeping a blog is a great tool to both educate your audience and keep your clients informed of your most important achievements. Many of our clients hire us to take care of their lawn care needs. With that being said there are lots of clients that enjoy working in the yard themselves and your blog is your opportunity to share tips with them to help them along their journey. Here’s a few tips to help you optimize your blog and keep your clients (and future clients) engaged on your website.
USE QUALITY IMAGES
Having good photography is what starts the process for engaging your readers. In the blogging world your book is judged by it’s cover whether you like it or not. So, take good photos on your jobsites. Make sure your lens is clean, you’re not looking directly into the sun, and frame your images so they’re appealing.
IMPORTANT BLOG FORMATTING TIPS
While there are many important things to consider when building your lawn care professional blog there are a few non-negotiable items to focus on when getting started.
- Include a Search Bar
- Display Recent Posts
- Use Blog Tags
- Include Social Media Links
ALWAYS INCLUDE CATEGORIES
By including categories, both your readers and search engines see your categories. This is VERY important for search engines to index your blog and help you on your SEO journey.
We're here to help
If you don’t know where to start or need help with your lawn care business blog just reach out. The Lawn Pro Marketing team would be happy to share some insightful tips to help you make your lawn & landscape blog a success!
Focus on the Important
A landscaper’s website should be designed to help them attract new customers and keep their existing ones coming back. Read on to discover some tips for creating a great site. Landscapers often need to create websites that will help them attract new clients and retain current ones. This article provides some helpful tips for designing a successful site.
Choose a Theme That Works with Your Brand
It’s important to choose a theme that works well with your brand. If you’re a professional landscaper, then you probably want to use a design that reflects your professionalism. On the other hand, if you’re just starting out as a landscaper, you might want to go with something more casual.
Create an About Page
You should also consider adding an “about us” section to your website. This will give potential clients a chance to learn more about who you are and what makes you different from other companies. Include details such as your company name, address, phone number, email address, and any special services you offer.
Add Photos of Your Work
People love looking at photos of beautiful landscapes, flowers, and other natural sights. They also enjoy seeing pictures of things they might not normally notice, such as a tree with leaves falling off or a bird sitting on a branch. Adding photos of your work will make your website more attractive to potential clients.
Include Social Media Links
If you use social media sites like Facebook, Twitter, Instagram, Pinterest, etc., then you need to add links to those pages on your website. This helps people who follow you on these platforms find your website when they search for you online. EcoMow Lawn & Landscape uses an embedded Instagram feed in their gallery to keep content fresh for their audience.
Include Contact Information
Make sure your contact information is easy to find. If you use Google Analytics, you can easily see where people are clicking on your website. Look at the top right corner of your screen and click on “View Site Map.” Then, scroll down until you see the link to your contact information.
Content Is Only Good If Buyers Can Find It
Search Engine Optimization (SEO) is an important component of marketing your website. Without the right keywords, image alt tags, relevant content your audience likely doesn’t even know you’re out there. Hiring a consulting firm to handle your SEO might be the best solution so you can focus on your work and taking great photos of your finished projects.
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Establishing a solid vision for your business is the first step to planning your digital marketing budget.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!